Four Corners – Common Address Standardization Mistakes And Proper Standardizations

Whenever Basin Printing & Imaging processes the data for a direct mail campaign, we send it through a number of data quality processes to increase the deliverability of the campaign.

But not all of these processes will recognize some of the common data-entry mistakes, and because of that we manually review any “records with errors” that are flagged during the address correction process. Any of these errors are manually reviewed and corrected, if possible, or deleted if there is no way the mailpiece is deliverable.

This is a living list of the most common addressing mistakes that are encountered during the address correction process, complete with the proper standardization.

USPS standardized addresses mail at a lower rate and have better chance of delivery.

Durango

Hwy 550 Highway 550 does not have “pre-directionals” or “post-directionals”. This means there is no “12345 S Hwy 550″ or “12345 Hwy 550 S“. The USPS doesn’t like “US Hwy 550″ and the “US” must be removed.

Hwy 160 – Highway 160 does not have “pre-directionals” or “post-directionals”. This means there is no “12345 S Hwy 160″ or “12345 Hwy 160 S“. The USPS doesn’t like “US Hwy 160″ and the “US” must be removed.

Florida Rd / County Road 240 – The Postal Service recognizes CR 240 as starting at the range 2000. Meaning anything addresses 2000 or higher would be CR 240, and anything lower would be Florida Rd. This is confusing, as the City of Durango recognizes County Rd 240 as starting at the intersection with CR 250, therefore there are many data entry mistakes caused from the confusion.

1000 Rim Dr / FLC – FLC addresses should contain secondary address information. This might be a room number or department, if it’s going to faculty, or an FLC box number if it’s destined to the FLC box section.

If an FLC box number is present, it must either be in the secondary address database field, or formatted like “1000 Rim Dr # FLC123” so that any software using USPS data recognizes that the “FLC123” is secondary address information and not part of the primary portion of the address.

12 Point Buck Trl – is spelled “12” instead of “Twelve”.

The Iron Man  There is no “The” in Iron Man. So just “123 Iron Man”

The Eagle Pass – There is no “The” in Eagle Pass. So just “123 Eagle Pass”

Cortez

County Roads – All “county roads” in Cortezare recognized as just “roads” by the Postal Service. Therefore, addresses must either read “123 Rd 44” or “123 Road 44”. “CR” and “County Road” don’t work.

If the road contains a format such as “123 Rd S.7”, then it must either contain a period between the letter and the number, or contain no space. So “123 Rd S7” would also work.

Mancos

County Roads – All “county roads” in Mancos are recognized as just “roads” by the Postal Service. Therefore, addresses must either read “123 Rd 44” or “123 Road 44”. “CR” and “County Road” don’t work.

Lewis

County Roads – All “county roads” in Lewis are recognized as just “roads” by the Postal Service. Therefore, addresses must either read “123 Rd 44” or “123 Road 44”. “CR” and “County Road” don’t work.

Silverton

Silverton is PO Box OnlyIf your address contains an Silverton physical address, it’s wrong. I have faith in some mailpieces being delivered based on the Silverton Postal Service’s knowledge of who’s got what mailbox, but those records won’t go out at the automated rate and deliverability is a toss-up.

More to come! As I said this is a living document and errors will be added as they’re discovered.

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